In the competitive and dynamic world of technology, identifying undervalued companies that have solid potential for long-term growth is always a critical component for any savvy investor. NetEase, Inc. (NASDAQ: NTES), a leading internet and gaming company from China, stands out as one of the more intriguing investment opportunities today. Despite short-term headwinds and concerns, multiple factors make NetEase a compelling long-term buy.

This blog post delves into the reasons investors should consider going long on NetEase, focusing on its gaming dominance, innovative approach to mobile gaming, resilience in the face of regulatory challenges, and its potential to unlock significant value in non-gaming sectors.

1. Gaming Is in NetEase’s DNA, and It’s Here to Stay

At the heart of NetEase’s core business is its thriving gaming division, which has been a central driver of its growth over the years. The company’s gaming portfolio spans both mobile and PC platforms, with a diverse range of genres that cater to various demographics. Notably, NetEase’s presence in the Chinese gaming industry, which is one of the largest markets globally, solidifies its foundation for long-term revenue.

According to recent earnings reports, NetEase’s mobile gaming sector continues to be a dominant force, contributing over 70% of its gaming revenue. The company has successfully adapted to the growing mobile gaming trend with popular titles like Fantasy Westward Journey, Onmyoji, and Identity V. These games have maintained strong engagement levels, boasting millions of active players and generating consistent revenue streams from in-game purchases and other monetization strategies.

The gaming sector, though subject to cyclicality and competition, is poised to maintain growth, particularly with NetEase’s strong pipeline of new releases. The company’s investment in artificial intelligence (AI) and cloud gaming will further propel its future, allowing for more immersive and interactive gaming experiences. While other tech sectors may experience slowdowns, gaming remains resilient, and NetEase has the potential to stay ahead of the curve by capitalizing on new trends in the industry.

2. Undervalued in the Near Term: NetEase’s Core Strengths Are Underappreciated

One of the most compelling reasons to go long on NetEase is that the company is currently undervalued compared to its peers. The current market price does not fully reflect the company’s earnings potential and asset value, particularly in light of its strong fundamentals. Analysts suggest that the company’s price-to-earnings (P/E) ratio is favorable compared to competitors in the gaming and technology industries, signaling a significant buying opportunity for investors who recognize its hidden value.

The company’s strong earnings history, particularly in its gaming segment, further reinforces its undervaluation. Over the past few quarters, NetEase has consistently delivered solid results, beating expectations in terms of revenue and profit. Its robust balance sheet, with billions in cash reserves, allows for ongoing investment in future growth initiatives, including acquisitions, new game development, and international expansion.

Moreover, NetEase’s strong cash flow provides flexibility for the company to return capital to shareholders through dividends and share buybacks. Despite its strong financial performance, investor sentiment has been somewhat cautious, largely due to macroeconomic uncertainties and regulatory headwinds in China. However, for those looking at the bigger picture, this cautious sentiment presents an opportunity to invest in a solid company at a discount.

3. Regulatory Risks: Manageable and Already Priced In

A key concern for many investors considering Chinese companies like NetEase is the regulatory environment. The Chinese government’s tightening of regulations surrounding the technology and gaming industries has led to some investor hesitancy. However, while regulatory risks cannot be ignored, it’s important to understand that much of this risk has already been priced into the stock.

In recent years, Chinese regulators have implemented stricter policies aimed at curbing gaming addiction among minors and promoting a healthier gaming environment. As a result, limits on playtime and restrictions on new game approvals have created uncertainty within the industry. Despite these challenges, NetEase has shown an ability to navigate regulatory changes effectively. The company’s portfolio of diverse gaming titles appeals to older demographics who are less affected by these restrictions. Moreover, NetEase has actively worked to align with government initiatives, introducing features like real-name registration, anti-addiction measures, and educational content within its games.

It’s also important to note that NetEase’s business model is not solely dependent on the Chinese market. As previously mentioned, its efforts to expand internationally, through partnerships and investments in game studios abroad, mitigate the risks associated with regulatory changes in China. The company’s global expansion strategy enables it to generate revenue from markets with fewer regulatory constraints, providing a buffer against domestic challenges.

4. NetEase Earnings: Mobile Games Are the Future

The shift from traditional PC and console gaming to mobile gaming is not only happening in China but worldwide. NetEase’s ability to capitalize on this transition has been one of the company’s most significant achievements. With mobile gaming expected to continue its dominance in the gaming industry, NetEase’s early leadership in this space is a critical differentiator.

Recent earnings reports highlight that mobile gaming has been the primary revenue driver for the company, and this trend shows no signs of slowing down. NetEase has a knack for producing mobile games that resonate with players, offering a high level of customization, social interaction, and competitive play. The company’s games are known for fostering strong player communities, which helps drive long-term engagement and monetization through in-game purchases and microtransactions.

Furthermore, the rise of 5G and cloud gaming technologies is expected to further enhance the mobile gaming experience. As these technologies mature, the ability to play high-quality games on mobile devices without the need for powerful hardware will become a reality, further expanding the addressable market for mobile gaming. NetEase’s investment in developing and optimizing its games for 5G and cloud gaming puts it in an advantageous position to capitalize on this future growth.

5. Non-Gaming Diversification: Unlocking Hidden Value

While gaming is undoubtedly the core of NetEase’s business, the company has diversified into other sectors that hold significant long-term potential. NetEase’s foray into e-commerce, online education, and music streaming has shown promising results, with each of these segments contributing to the company’s overall revenue growth.

NetEase’s e-commerce platform, Yanxuan, offers high-quality, cost-effective products across various categories. Although this business segment is still relatively small compared to gaming, it has experienced strong growth in recent years, driven by China’s growing middle class and demand for high-quality domestic goods. The e-commerce space in China is highly competitive, but NetEase’s focus on quality and differentiation could allow it to carve out a niche market and grow its presence in the long term.

In addition to e-commerce, NetEase has also made strides in the online education sector. Its platform, Youdao, offers educational products, services, and apps tailored to a broad audience, from school-aged children to adults seeking professional development. With the Chinese government emphasizing the importance of education, this segment aligns with national priorities, offering the potential for substantial future growth.

Lastly, NetEase Cloud Music, the company’s music streaming platform, has emerged as a serious contender in the competitive Chinese music streaming market. The platform’s focus on user-generated content, personalized recommendations, and social features has driven strong user engagement, making it one of the fastest-growing music apps in China.

Conclusion: Long-Term Value in a Market Leader

Despite short-term concerns surrounding regulatory risks and market volatility, NetEase remains a strong contender in the gaming and technology sectors. Its dominant position in the mobile gaming space, its ability to adapt to regulatory challenges, and its undervaluation compared to its peers makes it a compelling buy for long-term investors.

Moreover, NetEase’s diversification into non-gaming sectors like e-commerce, education, and music streaming provides additional growth opportunities, enhancing the company’s long-term potential. For investors looking for a company that combines strong fundamentals, growth potential, and innovation, NetEase stands out as a worthy addition to any portfolio.


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